Cheap Dental Websites
THE TOP TEN COMMON MISTAKES
Here is a useful dental website guide to help prevent dentists from making mistakes and wasting their money on cheap dental website design. My dental marketing business design4dentists has been designing and building dental websites for many years and we work continuously on improving website packages that are created specifically to include the necessary foundation ingredients to launch a successful dental practice website from the onset.
There is no such thing as a perfect website, but ignoring professional advise from a dental marketing expert or an experienced dental website agency can prove a costly mistake for your business. Ask the right questions, invest in the right website design agency and you will reap the rewards.
Below are a list of ‘Don’t Do’s’ when looking to purchase or create your own dental practice website.
1. DON’T BUY A CHEAP DENTAL WEBSITE
Cheap dental websites tend to exclude essential ingredients and content. Many online design and marketing companies who offer low cost solutions to all kinds of businesses and will not be well versed in the world or dentistry. You will end up doing most of the leg work yourself instead of the other way round but it’s that old saying ‘you get what you pay for’.
A set up guide for success – read about dental website design >
2. DON’T ASK A FRIEND
You think you may save some money by asking a friend to design your dental website but do they really understand dentistry? Will they work as hard for you by not earning money for it? And will you end up disappointed if they do not provide you with what you really want? Many a time a friend runs out of ti ego finish the website leaving you high and dry. You may as well have bought a cheap dental website instead!
Do you know about dental website compliance? >
3. DON’T TRY TO CREATE YOUR OWN WEBSITE
Free or affordable online ‘manage your own’ website platforms like Wix.com or 1&1 are a workable alternative choice if you really know how to set one up correctly. However, we have witnessed many poor attempts which have not represented the practice in its best light or has missed out many fundamental ingredients. It ends up to look like a cheap dental website. A dental surgeon is providing a professional service, so patients expect to see a professional dental website.
Create a powerful dental brand >
4. DON’T BUY FROM A DIRECTORY
Hibu or Yell.com, or similar local directory services will sell you a website that is basic. They are not experts in the dental industry as they have to deal with many businesses in many industries. They are providing an affordable option to fit within their website management template. Therefore their website design will not be individual and bespoke as the systems they use are limited in flexibility. In essence, it ends up looking like another cheap dental website.
Bespoke dental website packages >
5. DON’T THINK WORDPRESS IS THE ANSWER
You may have been advised that WordPress is the website for you as it will allow you to manage and update websites when you want to. WordPress was originally designed and created as a blog facility, not a website presentation or marketing tool. WordPress is restrictive if it requires design adjustments, very slow when it comes to updating and takes twice as long to optimise for dental SEO (search engine optimisation).
Read about dental website design top 10 tips >
6. DON’T RELY ON YOUR DESIGNER TO KNOW IT ALL
Website companies who are not experienced in the dental world may not know about GDC compliance or CQC guidelines. You will have to guide them and provide the information. You must take responsibility for supplying all the information and checking that your dental website includes all the correct information.
The essential ingredients for your dental website >
7. DON’T COPY ANOTHER DENTIST’S WEBSITE
This will infringe on their copyright. You MUST write your own website text. Create a website that conforms to your standards of dentistry and includes the brand ethics served by you and your staff. Your brand is individual and copying another website’s content could get you blacklisted from the search engines.
Learn about the 4 kinds of internet shopper >
8. DON’T LET A FRIEND PURCHASE YOUR DOMAIN
There are many occasions where a friend, family member or even a partner purchases a domain on a dentist’s behalf. That friend, family member or partner may end up moving away or parting company and then the domain information becomes lost or the worst scenario, the domain is released and becomes available for purchase again.
Registering a domain and hosting websites >
9. DON’T BUY LOW COST MAINTENANCE OR SEO
Low cost maintenance may not carry out the updates and developments you want to make. Be clear from the onset what is included in their website maintenance packages. With regards to low cost dental SEO, these are often sub-contracted off shore and you may encounter spelling mistakes or SEO that is of a low standard.
Find out more about dental SEO packages >
10. DON’T WASTE YOUR HARD EARNED MONEY
A website is an amazingly powerful tool and can help you generate the enquiries you wish for that will pay dividends. Don’t make the mistake and buy a cheap dental website. Invest wisely with the right dental website design company who will help you achieve goals and advise you of opportunities online. A website is one of the best marketing tools your business can rely upon if set-up and looked after correctly. Keep investing into it and developing your website and you will not be disappointed.
Read more about how to set-up your dental website for success >
If you would like to find out more, please visit www.design4dentists.com
or call Alex Nicolaou our Brand & Design Director on 01923 609770