Oct

09

Dental Marketing & Advertising – Step 6

  PROMOTE YOUR BRAND Once you’ve created your dental brand, you need to market and promote it, in addition to your services. This is how you establish your credibility and relevance to your target audience. High brand awareness amongst your target market will allow you to easily introduce a wider range of dental services as and when they become developed, without having to start over again selling who you are, what you do and how you do it first. Your brand has already pre-sold you.   EFFECTIVE DENTAL MARKETING IS KEY To make dental marketing really effective, you need to have a plan. Your marketing plan should support your strategic […]

Read More

Aug

31

Create A Welcome Pack – Step 5

  WHY CREATE A WELCOME PACK? How much do you value your patients? Creating the right impression is essential and your patient welcome pack may be the first presentation they see of your dental brand. Many patients will call and request information as soon as they see your dental practice signs, or by finding you on the internet or even after being recommended by a friend. Patients may not necessarily be given a welcome pack after visiting your practice for an initial examination. Whatever the situation, its imperative to ensure your patients feel valued by providing them freely with the information they are looking for.   REFLECT THE QUALITY OF […]

Read More

Aug

28

Before We Design Your Dental Logo

  WHAT IF WE DON’T LIKE YOUR LOGO DESIGN? One of the questions we often get asked is ‘what if we don’t like your design?’. Well, before design4dentists start to design your dental logo, we purposely spend time with you to understand your vision, your business objectives and the kind of brand you wish to create. We know this is an important process so that we can answer all your questions to eliminate any fears and concerns. After all, you are paying for a product you cannot even see yet.   WHAT IS THE PURPOSE OF A LOGO? Before we design your dental logo, you need to understand that the […]

Read More

Aug

23

Clear & Consistent Dental Signs – Step 4

  ARE DENTAL SIGNS IMPORTANT FOR YOUR PRACTICE? Well thought out and distinctive dental signs will provide clear directions for your patients as well as reinforce your brand. You may not realise it, but signage is extremely important. Most people are unaware how much of an impact signage has on their day to day lives. From roads to railways, offices to shops, signs are absolutely everywhere therefore they extremely helpful when guiding us in a place we have never been before.   WHAT EXTERIOR SIGN OPPORTUNITIES DO YOU HAVE? Historically, many dental practices occupied period buildings and converted residential houses. Unfortunately these can be awkward and limited with regards to external […]

Read More

Mar

16

Invest In Your Website – Step 3

  WHY INVEST IN YOUR WEBSITE? It is true to say that a professional website is an essential marketing tool for any business today. It is now proving to be worthwhile to seriously invest in your website. Many dentists are now seeing a major contribution to their monthly income from patients who make contact through their websites. The surprising fact is, many of these dentists are unaware of this as they do not regularly monitor its activity. One must understand that the secret to a successful website does not lie in being listed number one on Google. Admittedly it helps increase your hit ratings, but it can be costly and will not definitely guarantee new enquiries. […]

Read More

Feb

21

Create Your Dental Brand – Step 2

  WHAT YOUR BRAND SAYS ABOUT YOU If you think only big corporate names need to think about things like brand names and logos, think again. Your dental brand says a lot about you and your business. And that’s as true for a one-person operation as it is for a multi-national conglomerate. Creating a strong dental brand for your practice can help set yourself apart from your competitors. So aim to lay the right foundation down for the future growth of your business and think about all your branding opportunities.   WHAT IS A DENTAL BRAND? Your brand is more than just the logo on your letterhead or your business name; it is […]

Read More

Jan

31

Dental Website Hosting

  DOMAINS, HOSTING & EMAILS There is more to dental website hosting than you may think. It’s not just a matter of uploading your website on a server, there are lots of other aspects to consider which are linked to your general online presence. In this short article, I have written a few tips for consideration if you intend to purchase your own domain, dental website hosting and email accounts. All of which are important to get right. You do not want to end up with a domain which you do not own the rights to, a hosting platform that is unreliable and an email address that advertises another brand […]

Read More

Jan

24

Dental Testimonials

  Why use positive dental testimonials on your website? Well did you know over 90% of consumers read online reviews and testimonials before deciding on a purchase. And over 70% say positive testimonials make them trust a business more. So now the challenge is to encourage your patients to leave you with a small review or better still, write a glowing dental testimonial. You can also ask them if they would allow you to create a great case study to help patients understand more about the treatment process and how it can benefit their lifestyle as well as their looks. I’m sure many happy patients would oblige. Below are four different ways […]

Read More

Jan

23

Dental Photography

  WHY USE PHOTOS? Have you ever commissioned dental photography to help market your practice? And does your website or social media pages display that personal touch? It’s been said that website articles with images get 94% more total views and people nowadays expect to have a greater user experience when browsing online.   DENTAL PHOTOGRAPHY ON YOUR WEBSITE Ask yourself another question, how does your dental practice website communicate your brand to all those potential patients out there? They say a great picture is worth a thousand words and can tell a story as well as or even better than a page full of words. Professional dental photography producing […]

Read More

Mar

23

Cheap Online Logos – What’s Wrong With It?

  DENTAL PRACTICE LOGOS At design4dentists we are often asked if there is anything wrong with buying a cheap logo design online. Well there isn’t, and yes you can buy a cheap online logo but will it really match your dental brand and service ethics? A logo is often the first aspect of your brand a potential new patient will see before comparing it against your competition. If it does not immediately connect and portray the right image, you may lose an opportunity without a second glance. A dental practice logo is more than picture, it can say a lot about you and your dental business. I have written below a few helpful tips for […]

Read More
1 2