Mar

16

Invest In Your Website – Step 3

  WHY INVEST IN YOUR WEBSITE? It is true to say that a professional website is an essential marketing tool for any business today. It is now proving to be worthwhile to seriously invest in your website. Many dentists are now seeing a major contribution to their monthly income from patients who make contact through their websites. The surprising fact is, many of these dentists are unaware of this as they do not regularly monitor its activity. One must understand that the secret to a successful website does not lie in being listed number one on Google. Admittedly it helps increase your hit ratings, but it can be costly and will not definitely guarantee new enquiries. […]

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Feb

21

Create Your Dental Brand – Step 2

  WHAT YOUR BRAND SAYS ABOUT YOU If you think only big corporate names need to think about things like brand names and logos, think again. Your dental brand says a lot about you and your business. And that’s as true for a one-person operation as it is for a multi-national conglomerate. Creating a strong dental brand for your practice can help set yourself apart from your competitors. So aim to lay the right foundation down for the future growth of your business an think about all your branding opportunities.   WHAT IS A DENTAL BRAND? Your brand is more than just the logo on your letterhead or your business name; it is […]

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Jan

31

Dental Website Hosting

  DOMAINS, HOSTING & EMAILS There is more to dental website hosting than you may think. It’s not just a matter of uploading your website on a server, there are lots of other aspects to consider which are linked to your general online presence. In this short article, I have written a few tips for consideration if you intend to purchase your own domain, dental website hosting and email accounts. All of which are important to get right. You do not want to end up with a domain which you do not own the rights to, a hosting platform that is unreliable and an email address that advertises another brand […]

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Jan

24

Dental Testimonials

  Why use positive dental testimonials on your website? Well did you know over 90% of consumers read online reviews and testimonials before deciding on a purchase. And over 70% say positive testimonials make them trust a business more. So now the challenge is to encourage your patients to leave you with a small review or better still, write a glowing dental testimonial. You can also ask them if they would allow you to create a great case study to help patients understand more about the treatment process and how it can benefit their lifestyle as well as their looks. I’m sure many happy patients would oblige. Below are four different ways […]

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Jan

23

Dental Photography

  WHY USE PHOTOS? Have you ever commissioned dental photography to help market your practice? And does your website or social media pages display that personal touch? It’s been said that website articles with images get 94% more total views and people nowadays expect to have a greater user experience when browsing online.   DENTAL PHOTOGRAPHY ON YOUR WEBSITE Ask yourself another question, how does your dental practice website communicate your brand to all those potential patients out there? They say a great picture is worth a thousand words and can tell a story as well as or even better than a page full of words. Professional dental photography producing […]

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Mar

23

Cheap Online Logos – What’s Wrong With It?

  DENTAL PRACTICE LOGOS At design4dentists we are often asked if there is anything wrong with buying a cheap logo design online. Well there isn’t, and yes you can buy a cheap online logo but will it really match your dental brand and service ethics? A logo is often the first aspect of your brand a potential new patient will see before comparing it against your competition. If it does not immediately connect and portray the right image, you may lose an opportunity without a second glance. A dental practice logo is more than picture, it can say a lot about you and your dental business. I have written below a few helpful tips for […]

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Jul

13

Refreshing Your Brand Identity

PERFECTING YOUR DENTAL LOGO I have created many dental logos and designed brands for businesses in lots of other industry sectors too. Whatever service, product or area of expertise you claim to promote, it is critical that your branding matches your professionalism. For instance, if your business is a ‘low cost, no frills’ airline such as Ryan Air or EasyJet then you should be able to identify with this by the look of the logo and brand livery. Can you imagine how we would feel if Tiffany & Co packaged themselves with poor branding? We wouldn’t consider their products to be unique or special. They would also struggle to compete […]

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Jun

10

A Powerful Dental Brand – Step 1

  IDENTIFY YOUR DENTAL PATIENTS Identifying your target audience or ideal dental patients is crucial to the success of any business and not just for an independent dental practice. Having the customer at the heart of everything you do will ensure you provide the best and most relevant information, and consistent levels of customer service.   WHO ARE YOUR DENTAL PATIENTS? Who are your existing dental patients, and who are your ideal patients? They may or may not be the same. The location of your practice will play a significant part in this as well. What kind of people live or work in your immediate locality and what specific opportunities does this location give […]

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