Jul

25

Your Dental Brand Questionnaire

Below is a simple dental brand questionnaire which will provide design4dentists with a basic insight to your business.   YOUR BRAND VISION Design is subjective so in order to create the right logo design on time and on budget, we will require some information to help us understand your brand vision. If the outcome of the design is to include your personal preferences, then you must provide a clear and concise brief. Aim to answer all the questions below and feel free to add more information if you wish. Include any specific details that you feel closely represents the kind of identity you would like us to create for you. […]

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Jul

16

Dental Logos – Spot The Difference

    SOMETIMES THE TOOTH HURTS Have you ever searched online for ideas to create your own dental practice logo? I’m sure most of you have typed ‘dental logo’ or ‘dental logo design’ in Google and have then been presented with this?     Can you spot the similarities? There is not much difference in the design execution all these logos. Yet many dental practices use this common style to represent their own brand of dentistry. If you are not able to spot much of a difference then what will your patients be thinking? Do you want to learn more about Cheap Online Logos? >   The purpose of design […]

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Jul

15

Dental PR & Sponsorship – Step 8

  DENTAL PR – RAISE YOUR BRAND PROFILE Dental PR and sponsorship are excellent ways of raising your brand profile to new potential customers. Understanding which publications they read (both online and in print) is a great starting point. Find out their trusted sources for information, and what other products or services they use which complement yours. Finding stories for your dental PR campaign, or angles which will provide an interesting article is worth writing about. A well written press release sent out on a regular basis should start to generate interest for your business. You may want to consider a reader offer or competition to create some publicity. You […]

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May

23

What Should A Dental Referral Pack Include?

    YOUR DENTAL REFERRAL PACK There are many different ways in which you can create a professional dental referral pack. It must be designed to reflect your brand of dentistry and the service level in which your specialities are practiced. In other words, if you consider your clinic to be upmarket and charging premium rates for top treatments, then your dental referral pack must be produced with quality in mind. You must also consider what should be included to help general dental practitioners and patients to choose you and no other dental specialist. Here are the seven key items I recommend you include in your dental referral pack:   […]

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Jan

15

Promoting Your Dental Practice – Step 7

  FACE TO FACE COMMUNICATIONS It’s hard to replace face to face communication. Promoting your dental practice may start with a launch party or open day. These are ideal to share your vision and promote a new dental product. Or they can simply give patients the opportunity to ask about certain dental treatments in a more relaxed environment.   LAUNCH PARTIES Launch your new dental brand with a party in the practice. Invite your existing patients and ask them to bring friends and family members. It’s a great opportunity to celebrate what you and your team have achieved and to thank your new or existing patients for their loyalty.   […]

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Oct

09

Dental Marketing & Advertising – Step 6

  PROMOTE YOUR BRAND Once you’ve created your dental brand, you need to market and promote it, in addition to your services. This is how you establish your credibility and relevance to your target audience. High brand awareness amongst your target market will allow you to easily introduce a wider range of dental services as and when they become developed, without having to start over again selling who you are, what you do and how you do it first. Your brand has already pre-sold you.   EFFECTIVE DENTAL MARKETING IS KEY To make dental marketing really effective, you need to have a plan. Your marketing plan should support your strategic […]

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Aug

31

Create A Welcome Pack – Step 5

  WHY CREATE A WELCOME PACK? How much do you value your patients? Creating the right impression is essential and your patient welcome pack may be the first presentation they see of your dental brand. Many patients will call and request information as soon as they see your dental practice signs, or by finding you on the internet or even after being recommended by a friend. Patients may not necessarily be given a welcome pack after visiting your practice for an initial examination. Whatever the situation, its imperative to ensure your patients feel valued by providing them freely with the information they are looking for.   REFLECT THE QUALITY OF […]

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Aug

28

Before We Design Your Dental Logo

  WHAT IF WE DON’T LIKE YOUR LOGO DESIGN? One of the questions we often get asked is ‘what if we don’t like your design?’. Well, before design4dentists start to design your dental logo, we purposely spend time with you to understand your vision, your business objectives and the kind of brand you wish to create. We know this is an important process so that we can answer all your questions to eliminate any fears and concerns. After all, you are paying for a product you cannot even see yet.   WHAT IS THE PURPOSE OF A LOGO? Before we design your dental logo, you need to understand that the […]

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Aug

23

Clear & Consistent Dental Signs – Step 4

  ARE DENTAL SIGNS IMPORTANT FOR YOUR PRACTICE? Well thought out and distinctive dental signs will provide clear directions for your patients as well as reinforce your brand. You may not realise it, but signage is extremely important. Most people are unaware how much of an impact signage has on their day to day lives. From roads to railways, offices to shops, signs are absolutely everywhere therefore they extremely helpful when guiding us in a place we have never been before.   WHAT EXTERIOR SIGN OPPORTUNITIES DO YOU HAVE? Historically, many dental practices occupied period buildings and converted residential houses. Unfortunately these can be awkward and limited with regards to external […]

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Mar

16

Invest In Your Website – Step 3

  WHY INVEST IN YOUR WEBSITE? It is true to say that a professional website is an essential marketing tool for any business today. It is now proving to be worthwhile to seriously invest in your website. Many dentists are now seeing a major contribution to their monthly income from patients who make contact through their websites. The surprising fact is, many of these dentists are unaware of this as they do not regularly monitor its activity. One must understand that the secret to a successful website does not lie in being listed number one on Google. Admittedly it helps increase your hit ratings, but it can be costly and will not definitely guarantee new enquiries. […]

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