A Powerful Dental Brand – Step 1
IDENTIFY YOUR DENTAL PATIENTS
Identifying your target audience or ideal dental patients is crucial to the success of any business and not just for an independent dental practice. Having the customer at the heart of everything you do will ensure you provide the best and most relevant information, and consistent levels of customer service.
WHO ARE YOUR DENTAL PATIENTS?
Who are your existing dental patients, and who are your ideal patients? They may or may not be the same. The location of your practice will play a significant part in this as well. What kind of people live or work in your immediate locality and what specific opportunities does this location give you? Do the numbers stack up? Are there enough of these customers in the local area to make your plan viable? As important as knowing the profile of your ideal dental patient is knowing who you don’t want to attract.
LISTEN TO YOUR TEAM AND YOUR PATIENTS
Spend time with your dental team and your existing dental patients. Research what they really need (as opposed to what you think they need). List the dental products and dental treatments you offer to meet those needs. You may be able to create new ones, or package your existing ones together.
Not only is this an essential step in building your dental practice, but these are the most important things to consider before starting any branding project. All elements of the marketing and the brand experience need to appeal to your target audience.
You will need to discuss this in detail with your chosen dental marketing company, as it will have a direct bearing on the style of your dental brand, which could range from an upmarket and very contemporary feel, to a fresh, modern but affordable look; or you may require a more traditional conservative image, for example to fit in with a period building in an exclusive area of town.
STEP 2 – HOW TO CREATE A CLEAR DENTAL BRAND
What your dental brand says about you and your dental practice? >
SPEAK TO A BRAND EXPERT
design4dentists are available to speak to and can advise how you can develop your existing brand or create a new brand for your dental practice. Simply call Alex Nicolaou on 01923 609770 if you would like more information or email firstname.lastname@example.org
Brand & Design Director