The form below is a simple orthodontic website checklist created by design4dentists. It will help us to calculate an approximate fee for a bespoke website package. If you are an NHS or mixed dental practice you must include all the treatments you provide. There are extra areas to include any other treatments or services that are not specified on the form below. The separate section service/treatment listings can be created into individual pages if they are to contain a significant amount of information. Alternatively minimal information (such as a paragraph of text) can be included on a single section page. Once we have this information we will send you an […]

This form is to be filled out by all dentists, hygienists and specialists of the team who work at your practice. Please distribute the shortened link below to each key team member. In accordance with GDC guidelines, it is essential for your practice website to display the full name, qualification (and where those qualifications were derived) and GDC number of all registered practitioners. Please copy and paste this link into an email to send to another member of staff. https://tinyurl.com/y3b4wlk9 Please write as much as you can about yourself. For example, where you studied, your experience and professional background, areas of expertise or specialism, how long you have been working […]

The form below is a simple dental website checklist. It will help us to manage the project to keep it on budget and to include the necessary content. If you are an NHS or mixed dental practice you must include all the treatments you provide. There are also extra fields to include any other treatments or services that are not specified on the lists below. Once we have this information we will email you to confirm receipt or we may call you to clarify any particular points. Please ensure you fill out all your contact details.   DENTAL BRANDING & MARKETING For more information call Alex Nicolaou on 01923 609770 […]

This form is to be filled out by facial aestheticians who work at your practice. Please distribute the shortened link below to each key team member. In accordance with GDC guidelines, it is essential for your practice website to display the full name, qualification (and where those qualifications were derived) and GDC number of all registered staff members. Please copy and paste this link into an email to send to another member of staff. https://tinyurl.com/y5wgcm94 Please write as much as you can about yourself. For example, where you studied, your experience and professional background, areas of expertise or specialism, how long you have been working at the practice etc. List […]

This form is to be filled out by all nurses, assistants, managers, receptionists and support staff of the team who work at your practice. Please distribute the shortened link below to each key team member. In accordance with GDC guidelines, it is essential for your practice website to display the full name, qualification (and where those qualifications were derived) and GDC number of all registered staff members. Please copy and paste this link into an email to send to another member of staff. https://tinyurl.com/yx8wodpa Please write as much as you can about yourself. For example, where you studied, your experience and professional background, areas of expertise or specialism, how long […]

This form is to be filled out by all orthodontists and specialists of the team who work at your practice. Please distribute the shortened link below to each key team member. In accordance with GDC guidelines, it is essential for your practice website to display the full name, qualification (and where those qualifications were derived) and GDC number of all registered practitioners. Please copy and paste this link into an email to send to another member of staff. https://tinyurl.com/y2te6uvw Please write as much as you can about yourself. For example, where you studied, your experience and professional background, areas of expertise or specialism, how long you have been working at […]

  ACTORS & MODELS ARE NOT THE EXPERTS When a business thinks about marketing their services or goods they want customers to see their brand looking as good as it can be. Hiring actors or models can be hugely expensive, especially for small businesses and it is also time consuming as they often need to be guided or trained. Unfortunately for a dental or orthodontic practice there is only a few hours to interrupt normal operations, so time is not on their side. Not only this, the models are NOT the person a patient will see and if we are promoting our own bespoke brand, we do not want to […]

  ADVERTISING BOTOX IN YOUR SEO Well implemented SEO for facial aesthetics can help to generate many thousands of visitors to your website. However, you may well be aware that the Advertising Standards Authority are clamping down on the advertising of Botox and similar products on all media to the public.   BOTOX CANNOT BE ADVERTISED TO THE PUBLIC The fact is, all Botulinum Toxin type products like BOTOX  are a Prescription Only Medicine and like all POM’s, there is a CAP Code which prohibits them from being marketed to the general public. This means you will have to remove all promotional references of Botox or similar products on your […]

   ADVERTISING REGULATIONS FOR BOTOX We have summarised below the advertising regulations for botox when marketing this product and related treatments to your patients. In this summary, ‘Botox-type products’ refers to any Botulinum Toxin product which are prescription only medicines (POMs).   THE ADVERTISING STANDARDS AUTHORITY (ASA) The ASA is the regulatory organisation for all advertising in the UK. They respond to complaints and monitor adverts including social media and website content. They have the power to administer sanctions against advertisers who fail to work within advertising rules.   COMMITTEES OF ADVERTISING PRACTICE (CAP) CAP is the self-regulatory organisation through which UK advertising codes of practice are written. Under […]

  STRATEGIC ALLIANCES – WORK IN PARTNERSHIP Reaching out to new potential patients can be time consuming and costly. However, creating strategic alliances by teaming up with someone who wants to target the same customers can be a really effective. It can help widen your marketing opportunities with regular promotions and the occasional joint event. Sharing ideas with strategic alliances and creating real value-add packages can prove invaluable for small businesses. Its also ideal for your patients as they benefit greatly as well as the fact that you will be able to share costs on your marketing activities.   WHICH OTHER SERVICES RELATE TO YOURS Think about your target market. What […]