"Almost by definition a winner in this category must make a unique statement in a crowded and competitive marketplace. This practice's campaigns were of a consistently very high quality. They have ideally understood their target market and have maximized their presence on the internet in particular.

Extremely clever promotional package offers created clear messages and strong ties with unusual local business referral sources. Although this practice had a considerable marketing budget available, the decisions on how and where to use it were ground-breaking.

The winner was a very well rounded entry with many spheres of innovative ideas in marketing being encompassed by their well-considered and consistent plan to maximize new clients. Their clever strategy was particularly designed to ensure a very high conversion rate from initial enquiries to registered patients, utilising both free consultations and open evenings.

All of this was complemented by supportive eye-catching in-house literature. The winner of the category epitomised quality across the board in the various advertising mediums."