Organic Search Engine Optimisation (SEO) will enable you to achieve long term results by being listed for free on the likes of Google, Yahoo and Bing however, it is advisable to employ the skills of an online marketing company in your industry as they will implement some key factors to enhance the performance of your website. An SEO expert and an experienced online marketer will study every aspect of your website from the Home Page to the Contact Page and record as many statistics as possible and then prove their actions with accurate results.

There are many other aspects to creating a successful website but here are five key factors to improve and measure the performance of your website: