Parkhill Health Care
Our designers were referred to Parkhill Health Care in Manchester to create a new brand identity and support the launch of their healthcare polyclinic. The goal was clear, to deliver accessible private care across multiple disciplines, from general and cosmetic dentistry to medical aesthetics and a broader range of healthcare services including physiotherapy, psychology, medical check-ups, and travel vaccinations.
The brief was clear from the onset, it needed to feel like a complete healthcare brand rather than a single-service clinic. The team at design4dentists were brought in to develop the identity, marketing collateral, and promotional strategy, positioning Parkhill as a credible alternative to larger corporate providers. Alongside the branding, we designed and built a scalable website and supported the launch with SEO and targeted ad campaigns to drive local awareness and patient enquiries.
- Name Generation
- Logo Design
- Branding & Signage
- Website Design
- Online Marketing
- Stationery
- Printed Literature
- Photography
A symbol of care and new beginnings
The identity for Parkhill Health Care was designed to bring together multiple services under one brand. We created a distinctive logo by merging the outline of a tooth and a heart to form a tulip, a symbol well-known for its association with care, wellbeing, and new beginnings. It’s a simple idea, but one that works incredibly well as it carries great meaning across dental and healthcare services.
The aim was to create a brand look that felt professional enough to compete with established healthcare providers. Many healthcare providers on a corporate level can be too clinical, cold or non-descriptive so it was also important to appear friendly, approachable and relevant to a broad patient base. The result is a brand that feels confident, scalable, and adaptable. Capable of supporting future growth across different medical sectors without losing its identity. It’s a great example of how thoughtful branding can elevate perception and support real business growth.
We were introduced and recommended to use design4dentists two years ago. They had worked on creating a new website for a dental practice in Manchester which I heard was highly successful. We were almost a year into the launch of our new private healthcare clinic and wanted to expand our services to appeal to wider audience. This included general dental treatments, cosmetic dentistry and facial aesthetics.
After design4dentists carried out a thorough and carefully considered assessment of our existing logo, signage and website, it was evidential enough for us to invest in marketing and a new brand look. This also required the necessary tools to support our business development programme.
The team knew exactly what needed to be done. We could leave everything in their hands and they guided us to making the right choices and decisions along the way. Our new logo design now perfectly represents our business on a corporate level and our signage, website, stationery and brochures all look striking and professional. Experience counts and we are delighted to have a team of designers and marketers who we can rely on. Thanks for all your work. Well done.
