Formerly known as Frankel Dental Care, this private practice was reborn with a new brand name and an identity to suit its potential in the local market.
At design4dentists, we created designs to attract patients in demand for high quality cosmetic dental and facial aesthetics.
The resulting designs had to be superior over its competition and appeal to a discerning audience.
Creating the perfect brand name
Using very distinctive colouration highlighted with fresh aqua blue and a warm grey, this modern transformation from the existing brand takes the practice to a new high. A great example of an appropriate brand name with the right design execution.
The website imagery purposely denotes it’s connection with Ascot races and has been designed for ease of use catering for all ages whilst still offering all major dental treatments.
Before embarking on any design identity project, it is essential to understand the brand’s positioning within the market place. Locality for all dental practices is an important factor and learning about the demographics is not always a straight forward process. With a limited local volume of patients, brand appeal to patients further afield was a key priority. The renaming of the identity is a brave step and has to be the right one. Eledent Smiles is ideal and the overall design is a perfect fit in creating a desirable brand image.
