Danson Park
Dental Practice
- Logo Design
- Branding
- Website Design
- Online Marketing
- Promotional Marketing
Located in the heart of Bexleyheath, South East London, Danson Park Dental Practice was a long-standing mixed NHS and private clinic in need of a modern transformation.
Before embarking on a full refurbishment programme, principal Dr Forouzan Pessian partnered with design4dentists to develop a clear and effective marketing strategy. One that would not only generate immediate interest but also help fund the much needed renovations.
The key objective was to re-engage the current patient base while also attracting new patients through smart, cost-effective marketing solutions.
- Logo Design
- Branding
- Website Design
- Online Marketing
- Promotional Marketing
Successful marketing plan
Refreshing the practice’s identity was the first essential step during the early stages of the marketing strategy. The following next steps focused on two key objectives: ignite the interest of existing patients and attract potential new patients to the practice. This involved building a new website followed by a strategic SEO plan. As well as a more effective online presence, the design4dentists team recommended incentive programmes to encourage existing patients to explore additional treatments and services while enjoying exclusive savings.
The results of the campaigns were highly successful. The website paid for itself within six months and the supporting promotional materials such as leaflets, welcome packs, and attention grabbing posters generated a lot of interest from both new and existing patients. The initial marketing push was excellent with many registering for long-term Smile Reward Plans and enjoying special offers.
I always thought without a clear plan, embarking on a marketing exercise will be useless. I wanted to approach it just as I approach a complicated and complex dental treatment for a patient however, none of the companies I approached could offer this to me. The majority were only interested in just designing some cards and patient referral packs without taking into account what our practice really needs. Alex and Kate were the only people offering the plan from beginning and when they suggested the audit day and marketing plan, I knew they are the right people for my practice.
