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Bushey Dental Surgery

Bushey Village is a quaint little area in Hertfordshire and home to a number of independent shops and restaurants serving a fairly wide rural area.

Bushey Dental Surgery is fortunate to accommodate a prominent position on the high street and therefore it was necessary to create an appropriate brand design to fit perfectly for the practice as well as being sympathetic to its surroundings.

In locations where the majority of the population may be sensitive to change, it’s important to demonstrate an understanding of their way of life and how you can create a brand image that is instantly appealing to them.

Creating a meaningful brand design

This modern yet elegant design is an excellent example of how to create a more up market brand design that is both appealing and affable in its nature. It was important to connect the practice name and location with a related logomark. At design4dentists we drafted several ideas until we achieved an exquisite design, and the result speaks for itself.

A beautifully crafted symbol with its clever diamond signature placed perfectly in the heart of the logo identity. A great design considers every aspect of the brand’s business ethics, services or products, price points and its market. In this case, the diamond represents Bushey Dental Surgery as a central point in its location whilst also signifying its core values in patient care.

Transforming a tired brand into a new era is not an easy task on all levels. Many dentists experience this when taking over a practice and our duty at design4dentists is to consider the vision and goals of the principals as well as the patients needs and potential concerns.

This is a delicate procedure even before the pencil hits the paper to start the brand design process. Fact finding, strategic planning and open communication from all parties involved is the essential groundwork that contributes to a successful brand creation.

Alex Nicolaou
Design & Managing Director at design4dentists