Originally known as Hillcrest Dental Surgery, this Wolverhampton practice had evolved significantly since it was taken in recent years.
Under new leadership of Consultant Orthodontist Dr Salima Visram, Braces & Faces now has a growing reputation for specialist care in orthodontics.
The challenge was to create a new brand that prioritised their specialist expertise while still maintaining oral health treatments and high-quality private dentistry.
The new name generation and identity is far more descriptive, memorable and immediately communicates the practice’s specialism to the local community and referring dentists.
The experts at design4dentists then developed a unique logo concept utilising the initials of the brand name to denote the same aspects of smile design with balance, symmetry and individuality.
- Name Generation
- Logo Design
- Branding & Signage
- Website Design
- Online Marketing
- Stationery
- Printed Literature
- Photography
Private dentistry & specialist orthodontics
Braces & Faces is specialist-led brand but it differentiates its services to attract both patients and referring dentists. The aim is to position itself as a leading orthodontic centre in the West Midlands whilst also serving the local community with private dental health care.
As a multidisciplinary practice, two websites were created to separate dentistry with orthodontic opportunities. So although the branding is primarily aimed at creating beautiful smiles, a prominence in promoting oral health with general dental treatments is key to growing the practice and maintaining long term care for its patients.
To support these dual marketing strategies, design4dentists developed an identity that could work tandemly across both service areas. The brand designs included interior and exterior signage, flexible patient and referral packs, a range of stationery materials, and a dedicated SEO plan to bring new dental patients in topping up the private treatment sector.
Braces & Faces is a beautiful and distinctive brand concept. The overall appearance of the design aims attract those discerning patients who wish to improve their smiles as well as their oral health. The logo appeals to patients of any age demonstrating a class of brand that is approachable, affordable and accommodating to all. By only using one colour, an identity can be instantly transformed from noisy to calm and uncomplicated. It’s soft, friendly and clean, ideal for patients looking for a kind, caring and understanding practice.
