Why Have Your Photo Taken?
ACTORS & MODELS ARE NOT THE EXPERTS
When a business thinks about marketing their services or goods they want customers to see their brand looking as good as it can be. Hiring actors or models can be hugely expensive, especially for small businesses and it is also time consuming as they often need to be guided or trained.
Unfortunately for a dental or orthodontic practice there is only a few hours to interrupt normal operations, so time is not on their side. Not only this, the models are NOT the person a patient will see and if we are promoting our own bespoke brand, we do not want to disappoint patient expectations on first hurdle.
WHY WE SHOULD USE YOUR PHOTO?
Patients want to know they are going to see experts they can trust. This helps them to build the confidence in everyone they see on the website even before they step into the practice. This includes all members of the team from nurses and receptionists to dentists, orthodontists and other consultants. So your professional photo backed up with your profile and expertise will matter a lot to a nervous patient.
WHAT MAKES YOUR BRAND GREAT?
Every member of the team plays a critical part in the success of the brand. It’s the staff and their personalities which will help to bring the brand to life in photos. Whether it’s individual photos or interaction shots with patients (or pretend patients), photos will make the practice website and any other marketing material stand out.
We want to attract patients to your practice and they will engage more with a website that feels warm, caring and with a touch of empathy. Lets make them remember your brand and not your competition.
SMILE OR JUST BE HAPPY
A happy person is more welcoming to a patient. When a patient shops around on the internet, they will be comfortable contacting a friendly team than a miserable or sad team. Remember that many new patients are embarrassed about their smile or extremely conscious about the current state of their oral health. We should help to make them feel they can talk to you about their concerns, so its important that you look approachable and happy to see them.
YOUR PROFILE PHOTO
The team page and individual staff pages are the most important on a dental or orthodontic practice website. Other than the home page, they are also the most popular as patients will always click on them before deciding to call the practice for an appointment. Patients want to know who you are and that they are safe in the hands of experts who look confident and authoritative.
Profile shots are mainly head and shoulder photos. A photographer is likely to take a number of photos of you and will do their very best to ensure they capture enough of a selection to choose from. A photographer may also ask to try slightly different poses whether straight on, slightly to one side or whatever feels comfortable for you. The main objective is to capture a happy and confident person as this will reassure your patients.
NATURAL PHOTOS ARE THE BEST
Please refrain from applying too much make-up or being too concerned about how you may look on the day. Professional photographers will aim to capture who you truly are as this is what a patient is buying into; a confident professional who is trained to look after their patients and who genuinely cares for them.
This is not a fashion show so please don’t be too concerned if you have woken up in the morning with an unexpected spot about to appear, we can remove these. We do this all the time.
My team will choose the most appropriate photos for the website and we will colour balance, retouch and adjust the photos where necessary.
WHO AM I?
Alex Nicolaou is a Brand Designer and Advertising Strategist who partners with company directors, dentists, specialists and entrepreneurs to grow their personal and professional brands. Having 23 years experience in dental marketing and a total of 30 years designing and advertising in all industry sectors, Alex knows how to make your brand get noticed and communicate with your ideal target audience.
Alex has always been artistic, creative and passionate about art and design. His natural talent enabled him to develop his career working on blue chip accounts for successful London based advertising and marketing agencies. The skills learned and experienced gained placed him in good stead for running his own business which he has successfully managed and directed for 25 years.
His expertise has helped dental practices and other businesses to win national awards for design, branding and marketing. If you want your business to turn heads, he’s the man.
Read more about Alex Nicolaou here >
DENTAL BRANDING & MARKETING
For more information about your up and coming photo shoot, or any other brand design projects, please call Alex Nicolaou on 01923 609770. At design4dentists we can advise you how to make the most of your marketing opportunities.