GOOGLE’S MEDIC ALGORITHM In August 2018 Google carried out a massive algorithm update. This impacted the search results of many health, well-being and medically related websites.   HAS YOUR DENTAL WEBSITE BEEN AFFECTED? Lots of website’s search rankings have experienced some volatility since the update. Your dental website’s position in Google’s may have been affected too. It is worth checking to see if your site is still appearing on the first page or whether it has dropped in the rankings. We have witnessed Google’s Medic Algorithm changes having more of an impact on those websites which are not actively progressing with their SEO. Does your website require dental SEO >   […]

  BUSINESS OF DENTISTRY Dentists are constantly looking for their ideal patients and I can demonstrate how they can attract and acquire them. On Friday 2nd November 2018 I shall be lecturing in the Business of Dentistry Theatre at Professional Dentistry North, The Lowery Hotel, Manchester. Apart from word of mouth, a website is one of the best marketing tools a dentist can have. If it is set-up correctly and with an ongoing development and optimisation plan, dentists can generate many patients online. If you are a dentist or dental specialist and would like to find out how to create a more attractive website than your competition, book your place […]

  PROMOTE YOUR BRAND Once you’ve created your dental brand, you need to market and promote it, in addition to your services. This is how you establish your credibility and relevance to your target audience. High brand awareness amongst your target market will allow you to easily introduce a wider range of dental services as and when they become developed, without having to start over again selling who you are, what you do and how you do it first. Your brand has already pre-sold you.   EFFECTIVE DENTAL MARKETING IS KEY To make dental marketing really effective, you need to have a plan. Your marketing plan should support your strategic […]

  DESIGN4DENTISTS WILL COME TO YOU This year design4dentists will NOT be exhibiting at the BDIA Dental Showcase. Instead, we’ve decided to bring the dental road show to your practice. By visiting you at your convenience, we can provide you with instant and more definitive advise about your brand than we could at any dental show.   WHY ARE DESIGN4DENTISTS NOT EXHIBITING? Your dental brand means more to design4dentists than a short conversation. Plus, when design4dentists travels on its dental road show there are lots more benefits for the dentist. At most dental shows, we are limited in time to have a full discussion about your needs and queries. By […]

THE SEO LITE PLAN If you want your dental practice to be found on Google, Yahoo and Bing then your website will need search engine optimisation. The SEO Lite Plan is an affordable way to ensure your dental website includes all the necessary start-up implementation and set-up facilities. This will enable it to be picked up and ranked on the search engine results page (SERPS). In this package we will also set-up monitoring facilities so design4dentists can track and trace your website’s performance online.   WHAT IS SEO? SEO stands for Search Engine Optimisation. Google, Yahoo, and Bing are three of the most popular search engines on the internet. Almost […]

  WHY CREATE A WELCOME PACK? How much do you value your patients? Creating the right impression is essential and your patient welcome pack may be the first presentation they see of your dental brand. Many patients will call and request information as soon as they see your dental practice signs, or by finding you on the internet or even after being recommended by a friend. Patients may not necessarily be given a welcome pack after visiting your practice for an initial examination. Whatever the situation, its imperative to ensure your patients feel valued by providing them freely with the information they are looking for.   REFLECT THE QUALITY OF […]

  WHAT IF WE DON’T LIKE YOUR LOGO DESIGN? One of the questions we often get asked is ‘what if we don’t like your design?’. Well, before design4dentists start to design your dental logo, we purposely spend time with you to understand your vision, your business objectives and the kind of brand you wish to create. We know this is an important process so that we can answer all your questions to eliminate any fears and concerns. After all, you are paying for a product you cannot even see yet.   WHAT IS THE PURPOSE OF A LOGO? Before we design your dental logo, you need to understand that the […]

  ARE DENTAL SIGNS IMPORTANT FOR YOUR PRACTICE? Well thought out and distinctive dental signs will provide clear directions for your patients as well as reinforce your brand. You may not realise it, but signage is extremely important. Most people are unaware how much of an impact signage has on their day to day lives. From roads to railways, offices to shops, signs are absolutely everywhere therefore they extremely helpful when guiding us in a place we have never been before.   WHAT EXTERIOR SIGN OPPORTUNITIES DO YOU HAVE? Historically, many dental practices occupied period buildings and converted residential houses. Unfortunately these can be awkward and limited with regards to external […]

  IS A DENTAL VIDEO WORTH VIEWING? No matter how much explanatory text design4dentists include on a web page, there is no better way of demonstrating a treatment than by a dental video or animation. Professional dental websites attract many patients nowadays. They are in need of many different sorts of general dental and cosmetic treatments. A lot of patients find it difficult to understand certain clinical treatments, or they struggle to visualise detailed explanations. This is when a visual demonstration can help users to understand the treatment process in a clear and easy way.   WHAT IS MEDIVISION? Not everyone wants to see a real-life dental video. This can […]

  QUARTERLY SEO REPORT Every three months design4dentists will send you an SEO report about your website. That’s because we want to know how your dental practice website is performing and I’m sure you do too. The report will contain lots of key metrics which include numbers, tables, and charts as well as plenty of technical jargon… and you’ll probably have no idea what these mean. But please don’t fret, let me tell you what they are as it really isn’t that complicated.   GOOGLE ANALYTICS: OVERVIEW In your dental SEO report, there are five areas we regularly monitor. The first set of figures are extracted from Google Analytics. These […]