Content For Your Dental Website
PLEASE READ FIRST
It is important to provide us with as much content for your dental website as possible. The information you supply must be accurate and NOT copied from any other website. In the world of of the internet, content is king and Google loves a website with genuine expert advice from a trusted source. If your website is at the very beginning stages of its inception, then producing lots of content may be too much of a task. However, we do not want you to worry too much as your website must start somewhere but it is imperative that your website grows and develops regularly after it launches. There is no such thing as a perfect website.
The team at design4dentists will help you as much as possible to ensure your website includes the necessary ingredients before it goes live. However, if you want to include comprehensive content then you can choose to opt for our tailored dental copywriting service from the start.
The following ten points are the initial website contents required. You can supply these either by the forms provided, email, disk or via online data transfer facilities.
1. HOME PAGE
The home page is a gateway to all the services and products your practice provides. Please fill in the attached form and list the three key services you would like to promote to attract your ideal patients, ie invisalign, teeth whitening, dental implants etc.
The home page can also advertise incentives and special offers. Please include any information that may entice new patients to choose your practice. ie 10% Off Teeth Whitening, Free Check-Ups for Children (When Parent or Guardian Registers With Us), NHS Patients Now Welcome etc.
Click here to fill the form for Dental Website Home Page >
2. ABOUT YOUR PRACTICE
We will provide a form asking for some general information about the practice. This may include any historical aspects, the technology in your surgeries or how your team interacts with the local community.
Click here to fill the form for About Your Dental Practice >
3. YOUR TEAM BIOGRAPHIES
Please distribute the form to each member of your team. It is essential we have the full name, qualifications (and where those qualifications were derived) and the GDC numbers of all registered dental practitioners.
Click here to fill in and distribute the Staff Biography Page >
4. TEXT FOR DENTAL TREATMENT PAGES
We will use typical introductory text for each page which will be adapted to use on your website. It will provide users with a simple explanation about your services and each individual treatment. The tone of voice and style in which text is written can be subjective. You do have the option to provide your own text but it must not be copied from any other website.
Click here to write your own text for any Dental Treatment Page >
5. PATIENT TESTIMONIALS
If you have any outstanding patient testimonials or case studies, please send these to us. These can be short or long. The more we can have of these the better.
Click here to send us your Patient Testimonials >
6. SMILE RESULTS/BEFORE & AFTER PHOTOS
Real before and after photos taken of your patients are preferable than sourcing and using library or stock photography. They show potential new patients the kind of results you can achieve for them. Ideally we would show one example on each treatment page however, we know this may take time to supply to us if you do not have a complete selection for us to choose from. Any before and after treatment photos you would like to display on your website, please send by email or WeTransfer and don’t forget to include an instruction message together with your practice name.
Please send any before and after photos to firstname.lastname@example.org >
7. FEE GUIDE/PRICE LIST
Please supply your fee guide/price list and any finance plans you will have in place for patients.
Click here to fill in prices for you Dental Treatment Fee Page >
Click here to read about your Practice Complaints Procedure >
9. DENTAL EMERGENCIES
Please supply us with information regarding dental emergencies and what patients should do if they require urgent treatment out of normal opening hours.
Click here to write information for Dental Emergencies >
10. CONTACT DETAILS
Please fill in as much of the contact form provided as you can. This will be helpful to all patients. The most important information required is your main telephone number, the full address of the practice and the email address would you like to use for patients to get in touch.
Click here to fill in the form for your Contact Us Page >
WHO AM I?
Alex Nicolaou is a Brand Designer and Advertising Strategist who partners with company directors, dentists, specialists and entrepreneurs to grow their personal and professional brands. Having 20 years experience in dental marketing and a total of 30 years designing and advertising in all industry sectors, Alex knows how to make your brand get noticed and communicate with your ideal target audience.
Alex has always been artistic, creative and passionate about art and design. His natural talent enabled him to develop his career working on blue chip accounts for successful London based advertising and marketing agencies. The skills learned and experienced gained placed him in good stead for running his own business which he has successfully managed and directed for 20 years.
His expertise has helped dental practices and other businesses to win national awards for design, branding and marketing. If you want your business to turn heads, he’s the man.
Read more about Alex Nicolaou here >
DENTAL BRANDING & MARKETING
For more information call Alex Nicolaou on 01923 609770 to find out about making the most of your website marketing opportunities.