A Powerful Dental Brand – Step 1
IDENTIFY YOUR DENTAL PATIENTS
Identifying your target audience or ideal dental patients is crucial to the success of any business and not just for an independent dental practice. Having the customer at the heart of everything you do will ensure you provide the best and most relevant information, and consistent levels of customer service.
WHO ARE YOUR DENTAL PATIENTS?
Who are your existing dental patients, and who are your ideal patients? They may or may not be the same. The location of your practice will play a significant part in this as well. What kind of people live or work in your immediate locality and what specific opportunities does this location give you? Do the numbers stack up? Are there enough of these customers in the local area to make your plan viable? As important as knowing the profile of your ideal dental patient is knowing who you don’t want to attract.
LISTEN TO YOUR TEAM AND YOUR PATIENTS
Spend time with your dental team and your existing dental patients. Research what they really need (as opposed to what you think they need). List the dental products and dental treatments you offer to meet those needs. You may be able to create new ones, or package your existing ones together.
Not only is this an essential step in building your dental practice, but these are the most important things to consider before starting any branding project. All elements of the marketing and the brand experience need to appeal to your target audience.
You will need to discuss this in detail with your chosen dental marketing company, as it will have a direct bearing on the style of your dental brand, which could range from an upmarket and very contemporary feel, to a fresh, modern but affordable look; or you may require a more traditional conservative image, for example to fit in with a period building in an exclusive area of town.
STEP 2 – HOW TO CREATE A CLEAR DENTAL BRAND
What your dental brand says about you and your dental practice? >
WHO AM I?
Alex Nicolaou is a Brand Designer and Advertising Strategist who partners with company directors, dentists, specialists and entrepreneurs to grow their personal and professional brands. Having 20 years experience in dental marketing and a total of 30 years designing and advertising in all industry sectors, Alex knows how to make your brand get noticed and communicate with your ideal target audience.
Alex has always been artistic, creative and passionate about art and design. His natural talent enabled him to develop his career working on blue chip accounts for successful London based advertising and marketing agencies. The skills learned and experienced gained placed him in good stead for running his own business which he has successfully managed and directed for 20 years.
His expertise has helped dental practices and other businesses to win national awards for design, branding and marketing. If you want your business to turn heads, he’s the man.
Read more about Alex Nicolaou here >
DENTAL BRANDING & MARKETING
For more information call Alex Nicolaou on 01923 609770 to find out about making the most of your website marketing opportunities.