Dental Logos: Spot The Difference
SOMETIMES THE TOOTH HURTS
Have you ever searched online for ideas to create your own dental practice logo? I’m sure most of you have typed ‘dental logo’ or ‘dental logo design’ in Google and have then been presented with this?
Can you spot the similarities? There is not much difference in the design execution all these logos. Yet many dental practices use this common style to represent their own brand of dentistry. If you are not able to spot much of a difference then what will your patients be thinking?
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BESPOKE LOGO DESIGN MATTERS
The purpose of design is to try and create something original or different. Every dental brand has something unique and they are the characteristics of the people who work in it or the way in which dentistry is performed within the practice. Therefore the aim of an identity design is to separate your practice brand from all the rest.
Now think of your audience. There is nothing worse than finding out that patients think you are part of some other brand or associate your dentistry with very standard work. They could be very wrong of course but they are judging you from what they first see.
A logo is really important as it needs to easily differentiate your brand from another. A logo icon is usually the first element patient would see. If you want your dental practice to stand out, you need a logo that is designed to represent the true characteristics of your brand.
Here are five tips for you to consider before commissioning a designer to create your logo:
1. UNDERSTANDING YOUR MARKET
You need to know the type of patient you wish to attract to your practice. Does your dental brand match their needs? If your logo looks indifferent, uninspiring or cheap, and you aim to attract high-value patients, then you are immediately fighting a losing battle.
Learn more about Who Your Dental Patients Are >
2. BRAND RESEARCH
Have a look online and make a list of your favourite and worst brands. They do not have to be dental brands, they can be totally unrelated to your industry. Think of all the best products you have purchased and ask yourself why you go back to buy more. As well as this, think of the brands you dislike. Study their logos and think how their names, colours, shapes and styles match their retail outlets and the products or services they offer. You may start to understand the emotional feelings you have towards these brands. How does it make you feel when you think of these brands? What colours do you automatically think of? Did you experience a sense of satisfaction?
3. BRAND PERCEPTION
Now you should consider how do you want patients to perceive your brand. What kind of service level will you be providing? How will you position your practice brand in terms of price? And what experience do you want your patients to have? You must not create an expensive-looking brand if your business model is to offer a bargain basement service. Patients will be put off straight away. Getting your brand positioned correctly is imperative and your patients must understand your brand proposition.
Find out how you can Create A Dental Brand >
(Springfield Hall – An upmarket private referral practice)
4. LOGO STYLE
The above image examples are too complex to use for a simple identity design. It will make it hard to replicate and could cost you more to develop your future branding tools.
A clever identity is designed with a purpose to be meaningful and different so it stands out. Imagine if the banks all used coins, they wouldn’t be that interesting.
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5. BE UNIQUE
Do you want a dental logo designed by a professional? >
WHO AM I?
Alex Nicolaou is a Brand Designer and Advertising Strategist who partners with company directors, dentists, specialists and entrepreneurs to grow their personal and professional brands. Having 20 years of experience in dental marketing and a total of 30 years of designing and advertising in all industry sectors, Alex knows how to make your brand get noticed and communicate with your ideal target audience.
Alex has always been artistic, creative and passionate about art and design. His natural talent enabled him to develop his career working on blue-chip accounts for successful London based advertising and marketing agencies. The skills learned and experienced gained placed him in good stead for running his own business which he has successfully managed and directed for 19 years.
His expertise has helped dental practices and other businesses to win national awards for design, branding and marketing. If you want your business to turn heads, he’s the man.
Read more about Alex Nicolaou here >
DENTAL BRANDING & MARKETING
For more information call Alex Nicolaou on 01923 609770 to find out about making the most of your website marketing opportunities.