Before We Design Your Dental Logo
WHAT IF WE DON’T LIKE YOUR LOGO DESIGN?
One of the questions we often get asked is ‘what if we don’t like your design?’. Well, before design4dentists start to design your dental logo, we purposely spend time with you to understand your vision, your business objectives and the kind of brand you wish to create. We know this is an important process so that we can answer all your questions to eliminate any fears and concerns. After all, you are paying for a product you cannot even see yet.
WHAT IS THE PURPOSE OF A LOGO?
Before we design your dental logo, you need to understand that the purpose of designing a logo is to create a visual representation of your brand. This helps to differentiate your dental practice from the competition. The more unique your brand identity is, the more likely it is to be noticed and remembered. A well thought out logo creation will have a strong appearance that cannot be mistaken for another dental surgery.
WHY SHOULD I USE A PROFESSIONAL LOGO DESIGNER?
Dentistry is a serious business. It provides a professional and qualified service to look after peoples health and wellbeing. If you are not an artist, do not design your dental logo yourself. A brand and marketing company is likely to employ several experienced designers who can share ideas. Two or more heads are better than one when it comes to creating something new. A reputable brand design company will also make sure every application is considered so there is no leaf left unturned. Commissioning a cheap online logo designer may prove a costly mistake if your new identity isn’t adaptable for all uses. Plus they are more likely to design your dental logo based on your instructions as opposed to guiding and advising you correctly.
WHAT IF I JUST WANT TO REFRESH MY EXISTING DENTAL LOGO?
Many dentists acquire existing practices that already have a logo. I would always recommended seeking advice from a professional designer to assess whether refreshing a dental logo will be adequate. As is often the case, a tired old dental practice usually requires refurbishing and may need a new dental website or signage. You do not want to pay thousands of pounds for a brand new website that uses an old dated logo identity. A professional designer will be able to ask the right questions in order to determine whether your current logo design is suitable for your future plans. They will also advise you if a simple refresh will be sufficient or a new design will be beneficial for your business.
WHAT QUESTIONS SHOULD I ASK?
Whatever questions you may have to ask, a professional logo designer should be able to answer all of them confidently putting your mind at rest. You may want to tell them about a colour that has to be included, or find out what dental practices they have designed a logo for. At design4dentists we have a process in place to ask you all the necessary questions before we design your dental logo. In some cases we even meet with a dentist to carry out a discovery survey. This way we can compile a list of necessary elements that will support the characteristics to create your dental brand. This is important as it will help us learn about your personal likes and dislikes. You can also include the views of your business partners or even your staff if the dental practice wishes to develop its existing brand. Once all the information has been gathered, the logo design concepts can commence.
HOW CAN YOU BE SURE I WILL LIKE MY LOGO?
No one can be certain you will like the concepts created by any designer. They are not mind readers but remember that you are commissioning designers for business brand advice as well as their artist talent. It is critical that you separate personal choices and focus on the needs of your patients and the attributes of your business. For example, if your favourite colour is pink and you have your home decorated in floral pink wallpaper, will it be suitable for your business model and attract the patients you are looking for?
Before choosing a design company or a designer, you must NOT buy on price alone. You must find out what a logo designer has achieved for other businesses and choose them based on their successful portfolio. Imagine commissioning your favourite painter, architect or brand of clothing to create something just for you. If you like their work or products and are prepared to pay for them, then you must be prepared to invest confidently in your logo designer A well designed brand will help sell your dental services and look good for many years.
Be bold with your choice designs as these are the ones that will stand out in a crowded market place. Designers are those who help evolve and change the world and they can certainly help you make your dental practice look the best in your area.
YOUR DENTAL MARKETING TEAM
design4dentists are available to speak to about all aspects of dental logo design and how it can benefit your dental practice. If there is anything listed in this article which you do not understand, simply call 01923 609770 to speak with a member of our brand design team or contact Alex Nicolaou if you would like more information.
Brand & Design Director