|
Signage
Design & Production
Historically, many dental practices were located in period buildings and converted residential houses and unfortunately these could be very limiting with regards
to external advertising. If your practice is located in this type of building we will always look to
maximise the signage and advertising potential.
In
recent years the modern trend has seen dentistry
turn towards high street locations by acquiring retail
outlets and these have a great advantage with choice
of signage and advertising in general. The costs
for the design and production is usually higher than
that of a period building as they tend to have the
facilities such as large window areas and facia boards.
The good news is that by investing in well designed,
modern and attractive external signage, your practice
will gain a better response and interest from the
local public and will pay off in the long run. |
| Step
1 - How we begin |
|
The
first question we would ask is whether we are replacing
exisiting signage or whether we will be starting
from scratch. In both cases it is wise when developing
a new practice, renovating or refurbishing with the
use of architectural drawings, to find out any limitations
or restrictions the planning authorities may have
with your intentions. If you are using an architect,
they may be able to advise you beforehand.
This
information, together with photos and any necessary
copies of the architects plans, will enable us to
supply you with guide costs for both design and production. An
initial design survey is only necessary beforehand
if you are unable to supply us with any of these
details.
If
you are planning to open a new practice then we would
always suggest designing and installing temporary
signage with your new practice identity as this will
gain interest and possible enquiries before opening.
|
|
Step
2 - The design project |
|
Whether
you would like just a small brass plaque or signage
for the entire practice, both externally and internally,
design4dentists have the experience to design and
guide you through various materials and techniques
available.
The
design process may include an initial site survey
if you are unable to supply measurements, certain
technical or electrical information. Once we have
this information we are able to design and supply
you with technical illustrations and colour visuals
for approval before production.
In
some cases planning authorities may wish to see an
external visual interpretation of how your practice
will look before they grant you permission. Design4dentists
also offer this service.
Here
is a list below of different suggested signs which
that may suit your practice:
• Projecting
Signs
• Facia
Signs
• Totem Poles
• Illuminated Signs
• Advertising Boards
|
• Perimeter
Signs
• 'A' Boards
• Brass Plaques
• Entrance Door Signage
• Window Displays
|
• Directional
Signage
• Reception Signs
• Waiting Room Displays
• Service Lists
• Internal Door Signs
|
|
| Step
3- Production |
Before
designs are complete, design4dentists will discuss
materials and if possible, supply samples to help
you with your decision. Advice will always be given
where the use of different materials may have an
impact on the final appearance as colour choices
are fairly limited in signage.
Production
costs will be supplied once the designs have been
approved and we will ensure that the production
company are supplied with the same final set of
specification drawings together with all the relevant
digital files.
An
installation date is then agreed and we will advise
you of any necessary preparation work well in advance.
|
Design fees vary for each item depending on size, content and specification
drawings needed but can be established after an initial consultation.
This is the same for site surveys and will be calculated on an
hourly basis of £65.00 per hour (any travelling time at £30.00
per hour.)
To
help you budget for signage we have listed below
a typical design project example for a new or refurbished
practice needing almost all items mentioned above:
|
|
Design Project Example
|
Exterior visual illustrations displaying:
• Shop fascia panel and projecting sign with practice logo.
• Front window graphics and hanging displays.
Interior visual illustrations displaying:
• Reception/wall mounted practice logo.
• Reception area wall mounted information displays.
• Door signage.
• Directional signage.
On-site design consultation survey to one London address: £125.00
+ VAT
Photo retouch illustration to assist planning permission: from £350.00
+ VAT
Design, digital artwork and specification illustrations: from £2,500.00
+ VAT
Visuals and disbursements: approx £150.00 + VAT
Photo of model(s), family or lifestyle if required, sourced from a photo
library,
including display licence fee: from £450.00 x 2 = £900.00
+ VAT
Estimated production fees for the above example: £5,000
- £8,000 + VAT
(depending on materials etc)
|
Please
note that client changes are chargeable at £65.00
per hour.
If you would like to order any of the individual items above please click
here.
If you would like further information or wish to discuss anything further
please
do not hesitate to contact us via email at info@design4dentists.com
or call 01923 246116.
|