ACTORS & MODELS ARE NOT THE EXPERTS When a business thinks about marketing their services or goods they want customers to see their brand looking as good as it can be. Hiring actors or models can be hugely expensive, especially for small businesses and it is also time consuming as they often need to be guided or trained. Unfortunately for a dental or orthodontic practice there is only a few hours to interrupt normal operations, so time is not on their side. Not only this, the models are NOT the person a patient will see and if we are promoting our own bespoke brand, we do not want to […]

  ADVERTISING BOTOX IN YOUR SEO Well implemented SEO for facial aesthetics can help to generate many thousands of visitors to your website. However, you may well be aware that the Advertising Standards Authority are clamping down on the advertising of Botox and similar products on all media to the public.   BOTOX CANNOT BE ADVERTISED TO THE PUBLIC The fact is, all Botulinum Toxin type products like BOTOX  are a Prescription Only Medicine and like all POM’s, there is a CAP Code which prohibits them from being marketed to the general public. This means you will have to remove all promotional references of Botox or similar products on your […]

   ADVERTISING REGULATIONS FOR BOTOX We have summarised below the advertising regulations for botox when marketing this product and related treatments to your patients. In this summary, ‘Botox-type products’ refers to any Botulinum Toxin product which are prescription only medicines (POMs).   THE ADVERTISING STANDARDS AUTHORITY (ASA) The ASA is the regulatory organisation for all advertising in the UK. They respond to complaints and monitor adverts including social media and website content. They have the power to administer sanctions against advertisers who fail to work within advertising rules.   COMMITTEES OF ADVERTISING PRACTICE (CAP) CAP is the self-regulatory organisation through which UK advertising codes of practice are written. Under […]

  STRATEGIC ALLIANCES – WORK IN PARTNERSHIP Reaching out to new potential patients can be time consuming and costly. However, creating strategic alliances by teaming up with someone who wants to target the same customers can be a really effective. It can help widen your marketing opportunities with regular promotions and the occasional joint event. Sharing ideas with strategic alliances and creating real value-add packages can prove invaluable for small businesses. Its also ideal for your patients as they benefit greatly as well as the fact that you will be able to share costs on your marketing activities.   WHICH OTHER SERVICES RELATE TO YOURS Think about your target market. What […]

  KEEP YOUR DENTAL PATIENTS INFORMED A proactive dental practice with good patient communication systems in place will benefit in the long term. Many existing patients want to be advised of new services so think of ways to keep them informed. You must also update your dental website regularly and focus on different advertising avenues. A lot of potential new patients may know you are there so keep your brand fresh and up to date. It can cost twice as much to acquire a new patient as it does to keep an existing one. By keeping in touch with your patients, you can make sure they are happy with your […]

Below is a simple dental brand questionnaire which will provide design4dentists with a basic insight to your business.   YOUR BRAND VISION Design is subjective so in order to create the right logo design on time and on budget, we will require some information to help us understand your brand vision. If the outcome of the design is to include your personal preferences, then you must provide a clear and concise brief. Aim to answer all the questions below and feel free to add more information if you wish. Include any specific details that you feel closely represents the kind of identity you would like us to create for you. […]

Please fill in the approval form below. Please note that we cannot proceed without your approval. If you have any questions please contact design4dentists on 01923 609770. Our full terms and conditions can be read here. DENTAL BRANDING & MARKETING Call 01923 609770 to find out how to make the most of your marketing opportunities. www.design4dentists.com • Dental Logo Design • Dental Website Design • Dental Brochures • Signage Brand Designs • Mobile Apps • Dental SEO • Referral Packs • Welcome Packs

The form below is a simple dental website checklist created by design4dentists. It will help us to calculate an approximate fee for a bespoke website package. If you are an NHS or mixed dental practice you must include all the treatments you provide. There are extra areas to include any other treatments or services that are not specified on the lists below. Once we have this information we will send you an estimated cost for design and production. We may also ring you to clarify any particular details. Please also ensure you fill out all your contact details too.   DENTAL BRANDING & MARKETING For more information call Alex Nicolaou […]

  SOMETIMES THE TOOTH HURTS Have you ever searched online for ideas to create your own dental practice logo? I’m sure most of you have typed ‘dental logo’ or ‘dental logo design’ in Google and have then been presented with this? Can you spot the similarities? There is not much difference in the design execution of all these logos. Yet many dental practices use this common style to represent their own brand of dentistry. If you are not able to spot much of a difference then what will your patients be thinking? Learn more about what’s wrong with cheap online logos. BESPOKE LOGO DESIGN MATTERS The purpose of design is […]

  DENTAL PR – RAISE YOUR BRAND PROFILE Dental PR and sponsorship are excellent ways of raising your brand profile to new potential customers. Understanding which publications they read (both online and in print) is a great starting point. Find out their trusted sources for information, and what other products or services they use which complement yours. Finding stories for your dental PR campaign, or angles which will provide an interesting article is worth writing about. A well written press release sent out on a regular basis should start to generate interest for your business. You may want to consider a reader offer or competition to create some publicity. You […]