The 4 Kinds Of Internet Shopper
WHO ARE YOUR ONLINE PATIENTS?
Essentially there are four kinds of internet shopper and at design4dentists we spend a lot of time studying dental websites to discover how visitors behave. So does your website cater for the following potential new patients?
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1. YOUR ‘BUY NOW’ PATIENT
These are patients who are almost dying to meet you. They are in pain and need a dentist urgently so they are looking for a practice which provide emergency dental appointments any time, day or night. This kind of internet shopper is ready to buy into your dental services immediately or commit to registering with you. The ‘Buy Now’ or ‘Need It Urgently’ dental patients may also be the kind who would like a quick hygiene visit. They have that all important business meeting or special event and need a clean of their teeth or freshen up to get rid of that halitosis.
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2. YOUR ‘ENTERTAIN & INSPIRE ME’ PATIENT
The classic internet shopper who is not ready to buy. These are patients who are looking for ideas so you need to feed them with options and choices. This could involve a variety solutions to help them choose the right treatment for their problem. For example, if they have yellow or stained teeth then tooth whitening may be an ideal treatment for them or dental implants for those who have missing teeth. Give these internet shoppers something to really bite into. They may be looking for a complete smile makeover or a simple filling replaced.
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3. YOUR ‘ADVISE ME’ PATIENT
There are many unsure internet shoppers or nervous patients searching the internet. Does your website cater for them? The ‘Advise Me’ shopper are those who need lots of reassurance. When it comes to choosing a service or product they are confused by too much choice available to them. They tend to read all the reviews and get lost in social media chats. Ideally these patients need to hear their perfect solution from you…the dental professional. A blog, video or a well written personal script on your treatment pages could just be enough to convince a patient that you are the right dentist for them.
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4. YOUR HAPPY ‘IMPULSIVE’ PATIENT
The patients you love. These internet shoppers buy on a whim and they may have even bought from you before. They browse your website searching for a dental treatment to enhance their smile and if your website is set-up to cross-sell other related products or services, then your ‘impulsive’ buyer may just be convinced to order more from you.
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PROFESSIONAL DENTAL WEBSITE DESIGN & SEO MARKETING
For more information call Alex Nicolaou on 01923 609770 to find out more about making the most of your dental website and generating a great return on your online investments.
Brand & Design Director