Creating A Powerful Dental Brand
STEP 1 – IDENTIFY YOUR TARGET MARKET
Identifying your target market is crucial to the success of any business and not just for an independent dental practice. Having the customer at the heart of everything you do will ensure you provide the best and most relevant information, and consistent levels of customer service.
ASK YOURSELF A FEW KEY QUESTIONS…
Who are your existing customers, and who are your ideal customers? They may or may not be the same. The location of your practice will play a significant part in this as well. What kind of people live or work in your immediate locality and what specific opportunities does this location give you? Do the numbers stack up – are there enough of these ideal customers in the local area to make your plan viable. As important as knowing the profile of your ideal customer is knowing who you don’t want to attract.
LISTEN TO YOUR TEAM AND EXISTING PATIENTS
Spend time with your dental team – and your existing customers – researching what they really need, (as opposed to what you think they need). List the products and services you offer to meet those needs. You may be able to create new ones, or package your existing ones together.
Not only is this an essential step in building your practice, but these are the most important things to consider before starting any branding project. All elements of the marketing and the brand experience need to appeal to your target audience.
You will need to discuss this in detail with your chosen designers, as it will have a direct bearing on the style of your brand, which could range from an upmarket and very contemporary feel, to a fresh, modern but affordable look; or you may require a more traditional conservative image, for example to fit in with a period building in an exclusive area of town.
SPEAK TO A DENTAL BRAND EXPERT
design4dentists are available to speak to and can advise you how you can develop or create a new brand and identity for your dental practice. Simply call us on 01923 609770 if you would like more information or email email@example.com
You can also view our website design4dentists