Jul

13

What’s In Your Dental SEO Report?

  QUARTERLY SEO REPORT Every three months design4dentists will send you an SEO report about your website. That’s because we want to know how your dental practice website is performing and I’m sure you do too. The report will contain lots of key metrics which include numbers, tables, and charts as well as plenty of technical jargon… and you’ll probably have no idea what these mean. But please don’t fret, let me tell you what they are as it really isn’t that complicated.   GOOGLE ANALYTICS: OVERVIEW In your dental SEO report, there are five areas we regularly monitor. The first set of figures are extracted from Google Analytics. These […]

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May

22

The Fuse Plan

  WHY CHOOSE THE FUSE PLAN? The Fuse Plan is just like a Patient Membership Plan but for dental websites. Dentists and orthodontists can now pay for an all-in-one package solution each month knowing their dental practice website is health checked and compliant.   SAVE £100’S EVERY YEAR The Fuse Plan by design4dentists is a discounted monthly website facility plan enabling you to save 10% every month, every year. There are added benefits too…when signing up to the Fuse Plan, you can add other supporting website tools and save even more money. The minimum saving per annum is £216, but you could save hundreds more. See the example illustration below. WHAT […]

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Apr

06

Useful SEO Terms For Dentists

    SEO TERMS FOR YOU TO UNDERSTAND I have created a list of common SEO terms which you may find useful to know. Search Engine Optimisation can be quite complex but when you hear or read about popular SEO terms, the explanations in this blog post may help you understand what’s involved and why they are important for your dental website.   WHAT IS SERP? SERP stands for Search Engine Results Page which are the result listings seen in Google, Bing, and Yahoo etc.   WHAT DOES URL STAND FOR? URL stands for Uniform Resource Locator. This is, in essence, an address that helps your online browser to find a website or individual […]

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Mar

26

Making Website Enquiry Forms GDPR Compliant

  WEBSITE ENQUIRY FORMS – WHERE DO THEY GO? Have you ever wondered who is actually reading the website enquiry forms you fill in? Sometimes they ask for very personal information and before you know it, you are being bombarded with emails, newsletters and junk mail. It’s not until much later on that you realise your details have been passed onto a third party. Plus we generally do not even stop to think how our details are stored or what happens to them. Find out how you can protect your patient’s data and reassure them that their details are kept safe at your dental practice.   DOES IT AFFECT YOUR DENTAL WEBSITE? The answer […]

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Mar

22

Privacy Policies For Dental Websites

    GDPR PRIVACY POLICY REQUIREMENTS Privacy Policies are part of the General Data Protection Regulation and your website must include these in order for your dental practice to comply. Privacy Policies are different from your standard Policies and Procedures where you may inform patients about complaints, violent behaviour or missed appointments. These could be displayed in various places around your website but it would be wise to include a dedicated section to highlight three key requirements which I have listed below.   WHAT SHOULD PRIVACY POLICIES INCLUDE? General Data Protection Regulation, or GDPR as it is more commonly know as, requires you to make sure you have the right privacy policies in place in order […]

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Mar

16

Invest In Your Website – Step 3

  WHY INVEST IN YOUR WEBSITE? It is true to say that a professional website is an essential marketing tool for any business today. It is now proving to be worthwhile to seriously invest in your website. Many dentists are now seeing a major contribution to their monthly income from patients who make contact through their websites. The surprising fact is, many of these dentists are unaware of this as they do not regularly monitor its activity. One must understand that the secret to a successful website does not lie in being listed number one on Google. Admittedly it helps increase your hit ratings, but it can be costly and will not definitely guarantee new enquiries. […]

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Mar

14

Secure Website Hosting

  IS YOUR DENTAL WEBSITE NON-SECURE? Would you enter a website which highlights in-secure notices? You would probably be alarmed and click away very quickly just in case it harmed your PC or generated a virus. With secure website hosting this would not happen and not only would you be protecting your website, but your patients too. So why is it important to be aware of this and how will it affect your website and your patients? Read on…   INTERNET BROWSERS ARE CHANGING With GDPR (General Data Protection Regulation) affecting all businesses in the UK as well as multi-national organisations across the globe, websites and companies which provide online […]

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Feb

15

Maintaining Your Dental Website

    HAS YOUR WEBSITE EVER FALTERED? Has your website ever experienced a glitch? For instance, you may have clicked through a link and seen a ‘404 Page Not Found’, or a photo not displaying on a web page, or worse still… your dental website has suddenly disappeared! So what can you do to prevent downtime and optimise performance? The answer is to ensure you are maintaining your dental website with the right support plan in place. Although this will add extra costs to your expenses each month, it will provide you with peace of mind and prevent a whole list of potential problems which can occur at any time. But wait I hear you asking, […]

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Feb

08

Dental Website Cookie Law

  DOES YOUR COOKIE LAW PROTECT YOU? There are many online cookie facilities and tracking solutions available on the internet but it is important to ensure they comply with GDPR. Information about data that is recorded and the purpose of cookies need to be clearly specified on your website. All consents must be recorded as evidence that consent has been given and for those users who ignore the cookie law you want to make sure you are still protected.   THE PREMIUM COOKIE PLAN The new Premium Cookie law plan design4dentists are offering dental practice websites include solutions that conform with General Data Protection Regulations. Using a cloud based system, […]

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Feb

07

Website GDC Regulations

    IS YOUR WEBSITE GDC COMPLIANT? This short video introduces the dental website GDC regulations which dental practices must include. I have also written below information for quick reference purposes. However, you can find more precise information on the design4dentists website compliance page which contains a guide to the GDC’s Principles of Ethical Advertising. If you would like to read more about the advertising rules set by the General Dental Council, please click the link at the bottom of this page. For more tips about general dental website compliance click here >   DENTAL PROFESSIONALS Website GDC regulations require dental professionals who provide dentistry to display the following information on your website: • their professional […]

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