Apr

06

Useful SEO Terms For Dentists

    SEO TERMS FOR YOU TO UNDERSTAND I have created a list of common SEO terms which you may find useful to know. Search Engine Optimisation can be quite complex but when you hear or read about popular SEO terms, the explanations in this blog post may help you understand what’s involved and why they are important for your dental website.   WHAT IS SERP? SERP stands for Search Engine Results Page which are the result listings seen in Google, Bing, and Yahoo etc.   WHAT DOES URL STAND FOR? URL stands for Uniform Resource Locator. This is, in essence, an address that helps your online browser to find a website or individual […]

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Mar

26

Making Website Enquiry Forms GDPR Compliant

    WEBSITE ENQUIRY FORMS – WHERE DO THEY GO? Have you ever wondered who is actually reading the website enquiry forms you fill in? Sometimes they ask for some very personal information and before you know it, you are being bombarded with emails, newsletters and junk mail. It’s not until much later on that you realise your details have been passed onto a third party. Plus we generally do not even stop to think how our details are stored or what happens to them. Find out how you can protect your patients data and reassure them that their details are kept safe at your dental practice.   DOES IT AFFECT YOUR DENTAL WEBSITE? The answer […]

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Mar

22

Privacy Policies For Dental Websites

    GDPR PRIVACY POLICY REQUIREMENTS Privacy Policies are part of the General Data Protection Regulation and your website must include these in order for your dental practice to comply. Privacy Policies are different from your standard Policies and Procedures where you may inform patients about complaints, violent behaviour or missed appointments. These could be displayed in various places around your website but it would be wise to include a dedicated section to highlight three key requirements which I have listed below.   WHAT SHOULD PRIVACY POLICIES INCLUDE? General Data Protection Regulation, or GDPR as it is more commonly know as, requires you to make sure you have the right privacy policies in place in order […]

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Mar

16

Invest In Your Website – Step 3

  WHY INVEST IN YOUR WEBSITE? It is true to say that a professional website is an essential marketing tool for any business today. It is now proving to be worthwhile to seriously invest in your website. Many dentists are now seeing a major contribution to their monthly income from patients who make contact through their websites. The surprising fact is, many of these dentists are unaware of this as they do not regularly monitor its activity. One must understand that the secret to a successful website does not lie in being listed number one on Google. Admittedly it helps increase your hit ratings, but it can be costly and will not definitely guarantee new enquiries. […]

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Mar

14

Secure Website Hosting

    IS YOUR DENTAL WEBSITE NON-SECURE? Would you enter a website which highlights in-secure notices? You would probably be alarmed and click away very quickly just in case it harmed your PC or generated a virus. With secure website hosting this would not happen and not only would you be protecting your website, but your patients too. So why is it important to be aware of this and how will it affect your website and your patients? Read on…   INTERNET BROWSERS ARE CHANGING With GDPR (General Data Protection Regulation) affecting all businesses in the UK as well as multi-national organisations across the globe, websites and companies which provide […]

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Feb

15

Maintaining Your Dental Website

    HAS YOUR WEBSITE EVER FALTERED? Has your website ever experienced a glitch? For instance, you may have clicked through a link and seen a ‘404 Page Not Found’, or a photo not displaying on a web page, or worse still… your dental website has suddenly disappeared! So what can you do to prevent downtime and optimise performance? The answer is to ensure you are maintaining your dental website with the right support plan in place. Although this will add extra costs to your expenses each month, it will provide you with peace of mind and prevent a whole list of potential problems which can occur at any time. But wait I hear you asking, […]

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Feb

08

Dental Website Cookie Law

  DOES YOUR COOKIE LAW PROTECT YOU? There are many online cookie facilities and tracking solutions available on the internet but it is important to ensure they comply with GDPR. Information about data that is recorded and the purpose of cookies need to be clearly specified on your website. All consents must be recorded as evidence that consent has been given and for those users who ignore the cookie law you want to make sure you are still protected.   THE PREMIUM COOKIE PLAN The new Premium Cookie law plan design4dentists are offering dental practice websites include solutions that conform with General Data Protection Regulations. Using a cloud based system, […]

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Feb

07

Website GDC Regulations

    IS YOUR WEBSITE GDC COMPLIANT? This short video introduces the dental website GDC regulations which dental practices must include. I have also written below information for quick reference purposes. However, you can find more precise information on the design4dentists website compliance page which contains a guide to the GDC’s Principles of Ethical Advertising. If you would like to read more about the advertising rules set by the General Dental Council, please click the link at the bottom of this page. For more tips about general dental website compliance click here >   DENTAL PROFESSIONALS Website GDC regulations require dental professionals who provide dentistry to display the following information on your website: • their professional […]

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Jan

31

Dental Website Hosting

    DOMAINS, HOSTING & EMAILS There is more to dental website hosting than you may think. It’s not just a matter of uploading your website on a server, there are lots of other aspects to consider which are linked to your general online presence. In this short article, I have written a few tips for consideration if you intend to purchase your own domain, dental website hosting and email accounts. All of which are important to get right. You do not want to end up with a domain which you do not own the rights to, a hosting platform that is unreliable and an email address that advertises another […]

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Jan

24

Dental Testimonials

    Why use positive dental testimonials on your website? Well did you know over 90% of consumers read online reviews and testimonials before deciding on a purchase. And over 70% say positive testimonials make them trust a business more. So now the challenge is to encourage your patients to leave you with a small review or better still, write a glowing dental testimonial. You can also ask them if they would allow you to create a great case study to help patients understand more about the treatment process and how it can benefit their lifestyle as well as their looks. I’m sure many happy patients would oblige. Below are four different […]

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